New & Best Seller
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No Rules
Your rules. No Rules is a warm nude pressed powder blush that adds natural warmth and golden dimension to cheeks — an effortless everyday flush that goes with absolutely everything.✓ Finely-milled, silky formula✓ Buildable + blendable✓ Long-wearing colour✓ Soft, natural flush✓ Vegan & Cruelty...- $3.60
$12.00- $3.60
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Deep Dark 24 N
💧 Skin tint, but make it better. This water-based formula is infused with hyaluronic acid for a dewy, skin-like finish that blurs imperfections and lets your complexion shine through. Sheer, buildable coverage feels like nothing — just smoother, more even, effortlessly fresh skin. ✓...- $4.50
$15.00- $4.50
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Five Stars
💋 A soft nudie pink that earns five stars every time it touches your lips. The Lippie Pencil glides on smooth for bold, high-pigment precision — define, overline, or wear solo for a feather-free lip that lasts. ✓ 100% Vegan & Cruelty-Free- $2.10
$7.00- $2.10
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Electrifying Dreams
Inspired by Pikachu, Clefable and Gengar. Our easy-to-use cream blush melts into skin for a wash of soft-focus colour. Non-greasy and lightweight, it glides smoothly with a diffused natural matte finish. Infused with moisturizing Cupuaçu Butter & Shea Butter and a nourishing fruit blend,...- $11.40
$38.00- $11.40
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Girls Night
The main character shade. Girls Night is a vibrant fuchsia Instant Crush Lip & Cheek Balm that melts into skin for a wash of buildable, dewy colour. Tap onto lips and cheeks for an effortless monochromatic look — long-lasting, weightless, impossibly glowy. Infused with...- $3.00
$10.00- $3.00
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Medium 11
🌿 Skin care meets coverage. The Pretty Fresh Tinted Foundation Balm melts into skin with a velvety-smooth balm texture, delivering light-to-medium buildable coverage and a fresh, skin-like finish. Feels nourishing — never heavy. Just comfortable, easy skin. ✓ 100% Vegan & Cruelty-Free- $4.20
$14.00- $4.20
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Buzzin' About
To infinity and beyond — and your lips are coming with you. This sheer lavender shade shifts with rainbow pinpoints of pearl for a cosmic, light-catching finish that's completely obsession-worthy. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for a...- $3.00
$10.00- $3.00
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Deep Dark 190 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Medium Dark 148 N
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Peep This
Soft, sweet, and completely in charge. This sheer pink shade has the most dreamy baby blue pinpoints of pearl that give your lips an unexpected, cool-girl twist. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for ultra-hydrated, pillowy lips. 💙✨- $3.00
$10.00- $3.00
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It’s a Look
That's it. That's the look. It's a Look is a warm pink Instant Crush Lip & Cheek Balm that melts into skin for a wash of buildable, dewy colour. Tap onto lips and cheeks for an effortless monochromatic look — long-lasting, weightless, impossibly glowy....- $3.00
$10.00- $3.00
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Ignite
Lit. Ignite is a golden bronze Lite Stix — creamy, dreamy formula glides on effortlessly and builds to your perfect glow. Weightless finish plays well when layered and won't disturb your base. Swipe, blend, glow.✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Minted
Liquid gold, pressed into powder. Minted's warm, ultra-fine gold delivers a bright metallic luminosity that looks like a filter and wears like a dream. Our Pressed Powder Highlighter is silky, buttery-soft, and insanely reflective. The formula feels creamy, applies super smoothly, and blends evenly...- $3.60
$12.00- $3.60
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Dark 155 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Wine n' Dine
Make it a night. ✨ Wine n' Dine is a warm cranberry with a rich pearl shimmer — deep, glowing, and completely obsession-worthy. Buildable + blendable, ultra-pigmented, 8-hour wear. Hydrating formula.✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Surfer Vibes
Hang loose and pucker up. This sheer hot pink gloss is packed in adorable popsicle packaging and delivers a tropical guava flavor that's impossible to put down. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for luminous, hydrated lips. Ohana...- $3.60
$12.00- $3.60
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Deep Dark 185 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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ColourPopSockets
Meet the ColourPopSockets Grip! We teamed up with our besties at PopSockets to create this custom magnetic lip holder so you can bring your HydraPop Glossy Lip Stain anywhere, on any MagSafe phone case. Featuring our iconic heart-shaped packaging, this exclusive PopSockets Grip is...- $6.00
$20.00- $6.00
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Good Shift
The best shifts in the business. 🔄 Good Shift packs three bestselling Chrome Crème Gel Liners: Wild Idea (lime→teal), Ventura Blvd (cobalt→purple), and Actin' Up (purple→bronze→green). Built for the ones obsessed with color that moves — waterproof, 18HR, always shifting.✓ 100% Vegan & Cruelty-Free- $6.00
$20.00- $6.00
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Yeehaw
Round up your lip look. This sheer coral shade packs pink, gold, and silver pinpoints of pearl for a multi-dimensional shimmer that's pure main character energy. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for a hydrating, full-gloss finish. 🌟💋- $3.00
$10.00- $3.00
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