New & Best Seller
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Dark 157 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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A Little Dramatic
Go big. Obviously. 🌟 A Little Dramatic is a bold, high-impact hot pink with a striking magenta-red undertone — fearless color that goes on glossy and fades into a vivid, lasting stain. This is not a whisper. Squalane hydrates. Guava + Lychee Extracts nourish....- $2.70
$9.00- $2.70
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Medium Dark 147 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Experiment 626
Cute and fluffy? More like cute and glossy. This sheer coral red shade comes in the most adorable popsicle packaging with a juicy passion fruit flavor you'll be obsessed with. Infused with Hyaluronic Acid, Kakadu Plum, Sweet Cherry Oil, and Japanese Sumac for a...- $3.60
$12.00- $3.60
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Light 8
🌿 Skin care meets coverage. The Pretty Fresh Tinted Foundation Balm melts into skin with a velvety-smooth balm texture, delivering light-to-medium buildable coverage and a fresh, skin-like finish. Feels nourishing — never heavy. Just comfortable, easy skin. ✓ 100% Vegan & Cruelty-Free- $4.20
$14.00- $4.20
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Medium Dark 130 N
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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Fruit Punch
Classic red energy, but make it effortless. 🍒 Fruit Punch is a bold, vivid cherry red with cool undertones — juicy, playful, giving full Fruit Punch realness. Goes on glossy, fades into a vivid cherry stain that stays. Squalane replenishes. Guava + Lychee Extracts...- $2.70
$9.00- $2.70
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Second Date
They're getting a second date. Second Date is a rosy-cheeked berry Instant Crush Lip & Cheek Balm that melts into skin for a wash of buildable, dewy colour. Tap onto lips and cheeks for an effortless monochromatic look — long-lasting, weightless, impossibly glowy. Infused...- $3.00
$10.00- $3.00
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Obviously
Our easy-to-use cream blush melts into skin for a weightless wash of soft-focus colour. Non-greasy and lightweight on skin, it glides onto cheeks with a diffused natural matte finish. Infused with moisturizing Cupuaçu Butter & Shea Butter and a nourishing fruit blend, this super...- $3.60
$12.00- $3.60
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Medium Dark 145 W
💧 Built for every skin tone. The Pretty Fresh Hyaluronic Hydrating Foundation is a water-based formula that delivers light-to-medium buildable coverage with a skin-like natural finish — no mask effect, just smooth, even, hydrated skin. 42 shades. ✓ 100% Vegan & Cruelty-Free- $4.80
$16.00- $4.80
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- per
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Fair 1
🌿 Skin care meets coverage. The Pretty Fresh Tinted Foundation Balm melts into skin with a velvety-smooth balm texture, delivering light-to-medium buildable coverage and a fresh, skin-like finish. Feels nourishing — never heavy. Just comfortable, easy skin. ✓ 100% Vegan & Cruelty-Free- $4.20
$14.00- $4.20
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Squad Dreams
Get all 4 Toy Story and Pixar Ultra Glossy Lip shades! Swipe on our hi-shine, smoothing (never sticky) gloss inspired by Pixar’s Buzz Lightyear, Woody, Bo Peep and Jessie and prepare to be obsessed. Infused with Hyaluronic Acid, Plum Kakadu and Sweet Cherry Oil...- $10.80
$36.00- $10.80
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Blueberry Marg
Order one, keep the stain. 🍷 Blueberry Marg is a deep, rich berry red with wine and plum undertones — moody, dramatic, unapologetically vampy. Goes on glossy, fades into a deep lived-in stain that commands attention. Squalane intensely hydrates. Guava + Lychee Extracts nourish...- $2.70
$9.00- $2.70
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Type Advantage
An exclusive set of Pokémon lip must-haves. You’re a Catch Lip Mask - Locks in moisture and softens lips with a yummy berry flavor! Comes in an exclusive Poké Ball-shaped jar. Evolution Ultra Glossy Lip Trio - A sheer hi-shine gloss inspired by Jolteon,...- $11.10
$37.00- $11.10
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Sweet Treat
The coolest blush in the lineup. ✨ Sweet Treat is a lilac with a pearlescent finish that gives your cheeks the most otherworldly, editorial flush. Buildable + blendable, ultra-pigmented, 8-hour wear. Hydrating formula.✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Light 6
🌿 Skin care meets coverage. The Pretty Fresh Tinted Foundation Balm melts into skin with a velvety-smooth balm texture, delivering light-to-medium buildable coverage and a fresh, skin-like finish. Feels nourishing — never heavy. Just comfortable, easy skin. ✓ 100% Vegan & Cruelty-Free- $4.20
$14.00- $4.20
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Larchmont Village
In rotation. Always. Larchmont Village is a warm nude Instant Crush Lip & Cheek Balm that melts into skin for a wash of buildable, dewy colour. Tap onto lips and cheeks for an effortless monochromatic look — long-lasting, weightless, impossibly glowy. Infused with Cupuaçu...- $3.00
$10.00- $3.00
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Immediately Yes
The answer is always yes — this rich warm gold floods your skin with high-impact luminosity that turns every angle into your best angle. Our Liquid Hi-Lite leaves your skin looking dewy, glazed and illuminated with light-reflecting pearls. The weightless, buildable formula blends like...- $3.60
$12.00- $3.60
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Royal Flush
Hold your cards. 🌸 Royal Flush is a deep red-violet that's moody, dramatic, and completely obsession-worthy. Buildable + blendable, ultra-pigmented, 8-hour wear. Hydrating formula. Natural finish.✓ 100% Vegan & Cruelty-Free- $3.00
$10.00- $3.00
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Play All Day
Play all day with this limited-edition trio inspired by Pixar’s Hamm, Lotso and Forky! Our innovative jelly eyeshadow delivers extremely high impact looks in a single swipe. Its unique water-based gel formula saturates the pigment for immediate intense colour right on application with minimized...- $8.10
$27.00- $8.10
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